Rapper Travis Scott works in collaboration with Jordan Brand to introduce a new iteration of the Air Jordan 33 sneaker model entitled 'Army Olive.' The main update highlights the tonal completion, adorning the silhouette in hues of ale brown, sail, army olive, and black, to give an aesthetic that references earthy and militaristic hues. The sneaker is constructed from a selection of mixed materials including leather, suede, synthetics, and textile.
There are also branding details that recall 'Cactus Jack' on the tongue and the insole. The spotlighting component of the sneaker is at the enclosure system, boasting the FastFit system, featuring hang tags that read "Pull To Eject.' To round out the entire silhouette are branded ankle straps and full-length tooling systems.
Fast Closure Sneakers
Travis Scott and Jordan Brand Introduce an Army Olive Air Jordan 33
Trend Themes
1. Tonal Completion - There is an opportunity for the footwear industry to incorporate tonal completion in their designs, using earthy and militaristic hues.
2. Fastfit System - The footwear industry can explore the integration of the FastFit system as a disruptive innovation for enclosure systems in sneakers.
3. Mixed Materials - Using a combination of leather, suede, synthetics, and textile materials presents a disruptive opportunity for innovation in sneaker construction.
Industry Implications
1. Footwear Industry - The footwear industry can take advantage of the tonal completion trend to offer sneakers with earthy and militaristic hues.
2. Technology Industry - The technology industry can explore the FastFit system to apply it to other products and create disruptive enclosure systems.
3. Textile Industry - The textile industry can focus on creating innovative fabrics that combine leather, suede, synthetics, and textiles for the construction of sneakers.