SMWi Toronto 2016 is an independent Social Media Week event that is set to take place between June 6th and 10th. One of the highlights of this year's event includes a session with Trend Hunter's VP of Research Strategy Armida Ascano.
On June 9th, Armida will give a presentation titled 'Gen Z: The Limitless Generation,' which explores the behavior, mindset and lifestyle of the generation following Millennials. Although this group makes up more than a quarter of the population, Gen Z remains a mystery to many brands. The session will cover many different characteristics of Gen Z consumers, from the way that they use social media to how they perceive adulthood.
With Gen Z's enormous influence over the evolution of social media, the session is a must-see for those interested in understanding how these young consumers are shaping business, society and culture.
To get your tickets for SMWi Toronto 2016, click here and use TRENDSMWI to get a 15% discount!
SMWi Toronto 2016: Armida Ascano Discusses the Limitless Generation
Armida Ascano at SMWi Toronto
Trend Themes
1. Gen Z Consumers - Understanding the behavior, mindset, and lifestyle of Gen Z consumers presents disruptive innovation opportunities for brands to cater to their unique needs and preferences.
2. Evolution of Social Media - Exploring the ways in which Gen Z is influencing the evolution of social media opens up disruptive innovation opportunities for businesses to adapt their strategies and platforms to meet the changing demands and trends of this generation.
3. Perception of Adulthood - Examining how Gen Z perceives adulthood provides disruptive innovation opportunities for brands to redefine traditional notions and expectations, and to create products and services that align with this generation's values and aspirations.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can leverage the insights gained from understanding Gen Z consumers to create targeted campaigns and strategies that resonate with this generation's preferences and habits.
2. Social Media - The social media industry can embrace the evolving needs and trends of Gen Z to develop innovative platforms and features that better cater to this generation's desire for authenticity, connectivity, and unique experiences.
3. Fashion and Retail - The fashion and retail industry can tap into the perception of adulthood among Gen Z to create new fashion trends and retail experiences that align with the values and aspirations of this generation, inspiring authenticity and self-expression.