Swedish fashion label ARKET introduces its new collection designed for the Spring/Summer 2021 season. It is full of active silhouettes that blends everyday lifestyle pieces with sportswear functionality. Function lies at the core focus of the seasonal range.
The capsule is full of apparel and accessories that are made for both leisure and active purposes during the warmer seasons of the year. Some of the items include the long sleeve tops and thermal tights, along with some lightweight jacket options, padded vests, quilted jackets, outer shells, and shorts for layering. Essentially all of the pieces in the capsule are made with comfort in mind, fusing breathable materials and elements to the designs for those who are on the move. The color palette is earthy to keep a neutral aesthetic throughout.
Spring-Ready Performance Apparel
ARKET's SS21 Capsule is Full of Active-Ready Apparel Options
Trend Themes
1. Active Lifestyle Apparel - Opportunity to disrupt the traditional boundaries between lifestyle and sportswear apparel by blending functional features in everyday pieces.
2. Multi-functional Clothing - Opportunity to integrate versatile features into clothing to accommodate various weather conditions, activities, and occasions for individuals with busy and active lifestyles.
3. Neutral Earthy Tones - Opportunity to cater to the rising demand for environmentally friendly and sustainable fashion by incorporating neutral earthy tones in clothing and accessories.
Industry Implications
1. Athleisure - Opportunity for athleisure companies to leverage the trend of active lifestyle apparel by offering stylish and functional pieces that are suitable for both workouts and daily wear.
2. Outdoor Apparel - Opportunity for outdoor apparel companies to expand their product lines and integrate multi-functional features in their designs to appeal to a broader audience with diverse needs.
3. Sustainable Fashion - Opportunity for sustainable fashion companies to incorporate earthy tones and sustainable materials in their designs to meet the increasing demand of environmentally conscious consumers.