Aritzia, the Canadian fashion label beloved for its forward-facing styles, recently announced its officially carbon neutral. The brand is now accountable for 100 percent of it the carbon its emits through its offices, stores, and distribution centers.
In order to achieve this sustainable feat, Aritzia purchases Renewable Energy Credits from clean wind projects, and to account for its natural gas footprint, the brand partnered with EcoAct to invest in Verified Carbon Standard certified Carbon Offsets.
As consumers continue to be wary of their environmental footprint and seek to reduce their daily impact, brands that make sustainable efforts like Aritzia will be top choices. "As a leader in an industry we know can make a difference, we have a responsibility to do right by people and the planet."
Canadian Carbon Neutral Apparel
Aritzia Announced It's Officially Carbon Neutral
Trend Themes
1. Carbon Neutral Fashion - Opportunity for brands to become carbon neutral and cater to the growing consumer demand for sustainable fashion.
2. Renewable Energy Credits - Opportunity to invest in Renewable Energy Credits to offset carbon emissions and display commitment to environmental sustainability.
3. Verified Carbon Offsets - Opportunity for brands to partner with organizations that provide Verified Carbon Standard certified Carbon Offsets to account for their carbon footprint.
Industry Implications
1. Fashion - Fashion brands can adopt carbon neutral practices to align with consumer demand for sustainable clothing and accessories.
2. Renewable Energy - Renewable energy industry can offer Renewable Energy Credits to businesses looking to offset their carbon emissions and support clean energy projects.
3. Environmental Services - Environmental service companies, like EcoAct, can provide Verified Carbon Standard certified Carbon Offsets to help businesses become carbon neutral and manage their environmental impact.