Nike introduces yet another tonal palette to join the Dunk Low sneaker model with the introduction of the new Argon colorway for the season. The shoe dives into a retro influence as it takes the palette that launched back in 2001 detailing the iconic CO.JP series.
This time around, the 2022 iteration retains most of the original design language as the titular hue is marked across most of the upper including the perforated toe box section, the collars, quarter panels, and the tongue. The overlaying accents are also detailed in blue, but add a touch of contrast with a brighter blue hue. White accents are then added to add contrast and can be seen by the heel overlays, Swooshes, tongue banners, and laces.
Blue Tonal-Contrasting Sneakers
Nike Releases a Argon Colorway of the Dunk Low Sneakers
Trend Themes
1. Tonal-contrasting Sneakers - The trend of tonal-contrasting sneakers is on the rise and creates opportunities for brands to experiment with bold color palettes in their shoe designs.
2. Retro-influenced Sneakers - The retro-influenced sneaker trend provides an opportunity for brands to revive classic designs while incorporating modern elements to cater to the current consumer market.
3. Limited Edition Drops - The limited edition drops trend continues to be popular, with consumers seeking unique and exclusive items, providing an opportunity for brands to create scarcity and drive demand.
Industry Implications
1. Footwear Industry - The footwear industry can benefit from these trends through innovative designs and marketing techniques.
2. Fashion Industry - The fashion industry can capitalize on the popularity of these trends by offering a wide range of products to the consumers.
3. Retail Industry - The retail industry can capitalize on the limited edition drops trend by leveraging the popularity of sneakers to attract customers to stores and drive sales.