Arey is the first brand to target grey hair with a proactive and holistic approach. The natural brand is launching its second product, dubbed To The Root, which targets grey hairs by reversing the greying process. To The Root is a hair serum made with clean ingredients.
The serum is formulated to reduce the signs of aging hair while promoting healthier, more voluminous hair. Using clinically effective peptides, the serum can slow and, in some cases, reverse the greying process by providing antioxidants and nutrients to the scalp. Moreover, the serum boasts nourishing extracts to promote and stimulate thick and healthy hair through the use of panthenol. Results are visible after three months of use.
Natural Hair Color-Preserving Serums
Arey is Launching its To The Root Grey Hair-Reversing Serum
Trend Themes
1. Grey Hair-reversing Serums - Innovative anti-aging hair products seek to reverse the process of greying hair, opening opportunities for brands to create targeted solutions that tap into the desire for a more youthful appearance.
2. Clean Label Hair Serums - Due to a growing aversion to potentially harmful chemicals in traditional haircare products, brands can innovate and differentiate themselves by creating clean label hair serums with natural ingredients.
3. Anti-aging Hair Products - As consumers continue to prioritize anti-aging skincare, haircare is emerging as the next frontier for anti-aging products, creating an opportunity for brands to tap into this trend with new hair products that offer anti-aging benefits.
Industry Implications
1. Beauty - The beauty industry, and specifically haircare, has already seen an increase in demand for anti-aging products, providing a prime opportunity for brands to innovate with new formulations that address greying hair.
2. Natural Products - As consumers seek cleaner, natural products, there is an opportunity for brands to innovate in the natural haircare space with serums that contain clean ingredients and provide anti-aging benefits.
3. Wellness - As the pursuit of wellness and self-care grows, haircare is becoming more aligned with this trend, creating an opportunity for brands to innovate with hair serums that promote scalp health and promote healthy hair growth.