In order to increase its appeal among a wider range of shoppers, Canadian value fashion retailer Ardene is expanding its offerings with the addition of an Ardene MAN apparel line.
Although best known for its apparel, accessories and footwear that are popular among teens and young women, the brand has decided to launch its very first menswear collection at the end of August 2020. Shoppers will be able to access the entire collection online, as well as at select retailers.
As the brand explains in a statement, "Although we have always been a value-fashion staple for young women, we felt there was a space to fill in the market when it came to menswear. With our history of making fashion accessible to all, we felt it was our responsibility to take this next step."
Expanded Value Fashion Lines
The Ardene MAN Collection Features a Range of Affordable Basics
Trend Themes
1. Gender-inclusive Fashion Lines - Brands can expand their offerings by creating apparel lines that cater to individuals across the gender spectrum.
2. Value-friendly Wardrobe Essentials - Retailers can attract a wider range of shoppers by offering affordable basics that are versatile and timeless.
3. Diversification of Target Demographics - Expanding a brand's offerings beyond its traditional customer base can open up opportunities for growth and increased market share.
Industry Implications
1. Fashion Retail - Retailers can differentiate themselves by offering affordable yet stylish clothing options for customers of all genders.
2. E-commerce - Online retailers can expand their customer base by offering a wider range of apparel options, including gender-inclusive lines and value-friendly basics.
3. Market Research - Insights into consumer behavior and preferences can help retailers identify opportunities for product diversification and expansion into new markets.