Jordan Brand introduces a new tonal palette to the iconic Air Jordan 5 Low silhouette with the introduction of the Arctic Pink colorway. The shoe is almost entirely constructed in pink, seen on the nubuck panels on the side, the interior lining, and the overlays.
There is a dusty shade of pink seen throughout for a touch of contrast, the same applies to hot pink details as well. The dusty pink can be seen on the quarter panel netting section and the eye stays, whereas the hot pink details make up the Jumpman logo on the tongue and at the lace locks. The midsole foundation sees more tonal contrast with an elevated mold and black spikes painted on.
Retro Pink Chunky Sneakers
Jordan Brand Unveils the Air Jordan 5 Low in an Arctic Pink Hue
Trend Themes
1. Monochromatic Sneakers - Opportunity for sneaker brands to experiment with bold, monochromatic colorways on classic silhouettes.
2. Minimalist Design - Opportunity to cater to the growing trend of minimalist design in fashion with a focus on simplicity in color and materials.
3. Contrasting Details - Opportunity for brands to experiment with contrasting detail colors like dusty and hot pink, to offer a fresh take on classic sneaker designs.
Industry Implications
1. Fashion Retail - Retailers can vie for millennial consumers by offering a more minimalistic and color block approach that is currently trendy.
2. Athleticwear Brands - Athleticwear brands can offer chunky sneaker designs to fashion forward, adventurous customers.
3. Graphic Design - Opportunity for designers to come up with new sneaker colorways, collections or to collaborate more with sneaker brands to gain new trend-based insights.