The Architecture Museum Paris campaign likens architecture to works of art. This is illustrated by way of incredibly detailed sculptures of iconic buildings. Each one has been chiseled out of stone or wood as though a traditional sculptor made them with his bare hands. Considering the fact that this institution commemorates and celebrates such masterful feats, it is only natural they would address architecture as art.
Conceived and executed by Havas Worlwide, an ad agency based in Paris, France, the Architecture Museum Paris campaign was art directed by Nicolas Harlamoff with creative direction by Christophe Coffre. Rather simple except for the illustrations that lie front and center, the images were created by Surachai Puthikulangkura. Writer Alain Picard came up with the informative copy that includes the museum's address.
Chiseled Building Ads
The Architecture Museum Paris Campaign Focuses on an Impressive Artform
Trend Themes
1. Detailed Sculptural Ads - Opportunity for disruptive innovation in advertising by creating highly detailed and visually striking ads that resemble sculptures.
2. Architecture as Art - Opportunity to disrupt traditional perceptions by promoting architecture as an art form, leading to new creative collaborations and initiatives.
3. Artistic Commemorations - Disruptive innovation opportunity in the field of cultural institutions by developing artistic campaigns that celebrate and commemorate masterful feats.
Industry Implications
1. Advertising - Disruptive innovation opportunity in the advertising industry through the creation of visually stunning and sculptural advertisements.
2. Architecture - Opportunity for disruptive innovation in the architecture industry by redefining its perception and positioning it as an art form.
3. Cultural Institutions - Opportunity for disruptive innovation in the cultural institutions industry by developing artistic campaigns that showcase and commemorate significant architectural achievements.