Motivatrix MX10 Workout Master is a complete workout machine from Exergame Fitness. The MX10 Workout Master creates a personal program depending on feedback from various sensors. Choose from cardio, aerobic, or maximum challenge workouts. Internal games are available to add some fun to the workout routine. The sensors can even measure your flailing arms and can gauge speed, calories and weight. The cost? It's $12,500.
Implications - In North American society, children are becoming more overweight due to the popularization of the Internet and video games. By creating a product that creates physical activity and combines electronic devices, companies are enabling this group of children to continue their gaming lifestyle while getting healthy.
Arcade-Style Workout
Turning the Wii into a Gigantic Machine
Trend Themes
1. Exergaming - Companies can innovate by creating products that combine electronic devices with physical activity, such as Exergame Fitness' Motivatrix MX10.
2. Personalized Workouts - Creating workout programs personalized to individuals using various sensors can differentiate companies in the fitness industry, as seen in the MX10 Workout Master.
3. Gaming for Fitness - Incorporating games into workout routines, as done with the internal games available on the MX10 Workout Master, can make physical activity more appealing to younger generations.
Industry Implications
1. Fitness Equipment - Innovative fitness equipment companies like Exergame Fitness can differentiate themselves by creating products like the MX10 Workout Master that combine electronics and physical activity to appeal to a younger generation.
2. Gaming - Gaming companies can explore opportunities in the fitness industry by developing games specifically designed for physical activity, like those incorporated into the MX10 Workout Master.
3. Childhood Obesity Prevention - Preventing childhood obesity can be addressed by companies that create innovative products like the MX10 Workout Master that encourage physical activity in a way that is appealing to younger generations.