Chinese Search Engine company Baidu will be launching a new AR platform called 'DuSee' for mobile devices. The technology is different from other augmented reality platforms because it uses artificial intelligence to create scenes for users. According to IDL Director Yuanqing Lin, "The next generation of AR apps will use AI to understand the 3D environment, and create virtual objects that have rich interactions with the user and the real world." Users will not need any additional gear as their smartphones and existing smart devices will serve as the testing ground for DuSee in Chinese.
The company anticipates eventually being able to place the new augmented reality platform into its flagship apps. Baidu is also looking at how to expand the technology to benefit other companies. For example, Garnier's 'Ultra Doux' product used DuSee for interactive marketing.
AI-Based Reality Platforms
Baidu's 'Dusee' is a New Chinese AR Platform for Mobile Devices
Trend Themes
1. AI-based Reality Platforms - AI-powered AR platforms that create scenes for users are disrupting the AR industry and pushing the limits of AR technology.
2. Next-generation AR Apps - AR apps that use AI to understand 3D environments and create virtual objects with real-world interactions are disrupting the AR industry and pushing the limits of AR technology.
3. Interactive Marketing with AR - AR technology is disrupting the marketing industry by creating interactive experiences for consumers, such as Garnier's 'Ultra Doux' product that used DuSee for interactive marketing.
Industry Implications
1. Augmented Reality (AR) - The AR industry is being disrupted by AI-powered AR platforms that create scenes for users and the next-generation of AR apps that use AI to understand 3D environments and create virtual objects with real-world interactions.
2. Mobile Devices - Mobile devices are being disrupted by AI-powered AR platforms that are pushing the limits of AR technology and creating new ways for users to interact with their devices.
3. Marketing - The marketing industry is being disrupted by AR technology that creates interactive experiences for consumers and provides new ways for companies to promote their products and services.