The Mauritshuis museum in the Netherlands is celebrating Rembrandt van Rijn's 350th birthday with a unique AR museum experience. The immersive feature is created by Dutch design agency CapitolaVR and is a clear example of how institutions are harnessing the power of technology in order to delight their attendees.
The exciting augmented reality feature can be accessed through an accompanying Rembrandt Reality app. The AR museum experience is tied exclusively to the artist's famous painting 'The Anatomy Lesson of Dr. Nicolaes Tulp' and visitors are literally able to "step inside" and "interact with virtual holographic 3D objects that have been scanned from a real-life reconstruction of the painting." In addition, to amp up the authenticity and detail of the AR experience, CapitolaVR selects "lookalikes to pose as each of the characters in the scene."
Immersive AR Museum Experiences
CapitolaVR Boasts a Unique Experience for Mauritshuis Museum Goers
Trend Themes
1. Immersive AR Museum Experiences - AR museum experiences are becoming more popular and offer unique ways to engage visitors.
2. Augmented Reality (AR) - Augmented reality technology is being used to create immersive experiences in various industries.
3. Virtual Reconstruction Technology - Advances in virtual reconstruction technology are enabling the creation of more authentic AR experiences.
Industry Implications
1. Museum and Art Exhibitions - The use of augmented reality in museums and art exhibitions provides a new and innovative way for visitors to engage with exhibitions.
2. Tourism - AR tourism apps and experiences are becoming more popular and offer unique ways to explore and learn about new places.
3. Marketing and Advertising - AR technology provides new opportunities for advertising and marketing, allowing companies to create immersive experiences for customers.