NextTech releases an AR application that will "provide new channels to tell [a] brand story." The app promises to allow companies to engage with their target consumer demographics on deeper levels by offering interactive and useful content that relates to learning, communicating, and selling.
The most recent use of this AR application -- which is playfully named 'ARitize,' is in a collaboration between NextTech and CFN Media Group. The augmented reality feature is geared toward educating consumers on the use of cannabis and how to differentiate or choose between strains through "self-serve explanations and demonstrations." The way it works is simple. Individuals can scan a certain brand's label and in turn, receive a 3D visualization of a brand ambassador who goes over the benefits and such with visual aids. This adds timeliness to the equation as well which is desirable for when one needs a quick answer on-the-go.
Experiential AR Applications
NexTech's ARitize App Connects Brands with Their Target Demographics
Trend Themes
1. Augmented Reality in Brand Engagement - Using ARitize app, brands can create interactive and useful content to engage with their target consumer demographics on deeper levels.
2. Enhanced Consumer Education Through AR - ARitize app allows brands to educate consumers on product use and differentiation through self-serve explanations and demonstrations.
3. Timely and On-the-go AR Experiences - ARitize app provides quick answers and 3D visualizations on brand ambassadors through label scanning, catering to consumers' on-the-go needs.
Industry Implications
1. Consumer Goods and Retail - ARitize app enables consumer goods brands to enhance engagement and educate consumers about their products.
2. Technology and Software Development - The development and advancement of ARitize app falls within the technology and software development industry.
3. Cannabis and CBD - ARitize app collaborates with CFN Media Group to provide augmented reality experiences for educating consumers about cannabis usage and strains.