The Aquazzura Shoes FW 2012 campaign is a wonderful exploration of sensual femininity and mischievous transgression. Along with showing off captivating lipstick red stilettos and suede boots, the ‘Royal Rebellion’ photo shoot by photographer Diego Diaz Marin is a compelling story.
A coy, debonair aristocratic woman is photographed crawling through a bushel of hedges into a land of greenery, red roses and chic female guards. Similar to the story of Alice in Wonderland, the Aquazzura Shoes FW 2012 campaign showcases a mystically intriguing land. It is beauty and absolute chaos all in one, which is shown with the mirrored photos of beautifully heeled female legs. The model basks in her surroundings, sensually showing off red suede heels as she playfully lounges in a flower bush.
Diego Diaz Marin entices and envelops his audience by not showing the model’s face. The shoes and sneaky unidentifiable girl crawling across the fresh green lawn make this campaign irresistible.
Mischievous Upper-Class Photoshoots
The Aquazzura Shoes FW 2012 Campaign is Set in a Serene Scene
Trend Themes
1. Sensual Femininity - Opportunities for disruptive innovation into luxurious, high-end feminine fashion design and campaigns.
2. Mischievous Transgression - Opportunities for disruptive innovation into feminist, subversive, and rebellious fashion campaigns.
3. Mystically Intriguing Lands - Opportunities for disruptive innovation into imaginative and fantastical campaign designs for high-end fashion and makeup products.
Industry Implications
1. Luxury Fashion - Opportunities for disruptive innovation into female footwear and high-end luxury fashion photography campaigns.
2. Beauty and Cosmetics - Opportunities for disruptive innovation into high-end makeup campaigns that play on themes of sensuality and mystery.
3. Photography - Opportunities for disruptive innovation into conceptual photography campaigns that play on themes of subversion and intrigue.