The AQUA Water Bar by LUQEL is a first-of-its-kind water bar in Dubai that shares more than 30 different recipes that boast different benefits. These water recipes crafted by globally renowned water sommeliers are useful for starting the day on the right foot, enhancing meals, providing functional benefits and more.
While Kick Start delivers a boost of magnesium, Natural Beauty supports the mind and body alike with extra calcium, sulfate, and magnesium.
As unconventional as the water bar may seem. WaterTok has taken off on TikTok and using this hashtag, soaicl media users inspire each other to stay hydrated by sharing creative water "cocktail" recipes. By adding various fruits, herbs and other infusions to their water, users address the plain flavor of water, making it more enjoyable and ultimately encouraging better hydration habits.
Gourmet Water Bars
The AQUA Water Bar by LUQEL is a Destination for Hydration in Dubai
Trend Themes
1. Gourmet Water Bars - There is a growing market for specialty water bars that offer unique water recipes crafted by sommeliers and provide health benefits.
2. Functional Water - The trend towards functional beverages has extended to water, with recipes like Kick Start and Natural Beauty offering specific benefits to consumers.
3. Water Infusions - The popularity of #WaterTok on TikTok highlights a trend towards creative water infusions incorporating fruits, herbs and other ingredients for taste and health benefits.
Industry Implications
1. Hospitality - Hotels, restaurants and cafes can tap into the gourmet water bar trend of offering unique water recipes and experiences to attract customers.
2. Beverage - Functional water presents disruptive innovation opportunities for the beverage industry to create unique and healthy water recipes that cater to specific consumer needs.
3. Social Media - The popularity of #WaterTok shows the potential for social media platforms to drive trends and encourage healthier habits through creative beverage recipes.