All-Weather Triple-Season Outerwear

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The Apricoat Adventure 2.0 Jacket Easily Handles the Elements

The Apricoat Adventure 2.0 jacket is a weatherproof, three-season outerwear style that aims to provide wearers with all the protection they need to easily traverse their favorite outdoor environments with ease in any conditions. The jacket is rated to deliver impressive protection from rain, snow and wind, while still maintaining a lightweight construction that is perfect for warm weather conditions. The jacket is paired with a HydraBack compartment for hydration packs along with 16 IntuPockets for keeping essentials stowed, while the seam-sealed construction promises impressive leak protection.

The Apricoat Adventure 2.0 jacket is achieved using recycled components that equal to 300 plastic water bottles, which further enhances the eco-friendly nature of the outerwear style. The jacket is rated for wear in a variety of conditions as cold as 23-degrees Fahrenheit.
Trend Themes
1. Eco-friendly Outerwear - The use of recycled components in creating outdoor apparel presents an opportunity for sustainable fashion brands to create environmentally friendly outerwear.
2. Hydration-compatible Gear - The inclusion of hydration packs in outdoor wear opens up opportunities for outdoor gear companies to create more advanced and integrated hydration systems.
3. All-weather Gear - Creating versatile, multi-seasonal outerwear that can withstand harsh weather conditions presents an opportunity for outdoor apparel companies to create gear that can be used year-round.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can continue to innovate by creating more sustainable, versatile, and advanced weather protection gear for customers who enjoy outdoor activities.
2. Hydration Pack Technology - Companies focused on hydration pack technology can develop new and innovative ways to integrate hydration systems into clothing or improve existing systems.
3. Sustainable Fashion - The use of recycled components in creating clothing present an opportunity for environmentally conscious companies to develop stylish and sustainable fashion options.

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