The Apple (PRODUCT)RED line has been expanded by the brand to help strengthen its partnership with the (RED) charity and help provide additional support for COVID-19 relief in areas most affected by HIV/AIDS. The collection of products includes smartphones, smartwatches, accessories and more, which are all characterized by their red-hued finish that has become instantly recognizable in the social business world. The tech brand also revealed through the announcement that is has helped to raise more than $250 million for various HIV/AIDS programs over the course of the past 14 years in partnership with (RED).
The tech brand spoke on the newly expanded Apple (PRODUCT)RED line saying, "This year, communities around the world are grappling with HIV/AIDS as they also work to respond and protect against COVID-19, particularly for vulnerable populations. COVID-19 has created challenges in accessing care, diagnostics, and supplies, often disrupting crucial HIV/AIDS programs. To alleviate these challenges and ensure continuity in life-saving HIV/AIDS services, Apple’s contributions were redirected to the Global Fund’s COVID-19 Response at the onset of the pandemic earlier this year. Thanks in part to support from Apple and Apple customers, the Global Fund’s COVID-19 Response has been able to alleviate the impact of COVID-19 on the communities most affected by HIV/AIDS and provide critical support in health systems threatened by the COVID-19 outbreak."
Social Good Technology Products
The Apple (PRODUCT)RED Line Has Been Expanded
Trend Themes
1. Expanded (PRODUCT)RED Collection - Opportunity to expand social good product lines and collaborate with charities for greater impact.
2. COVID-19 Relief Partnerships - Opportunity for tech companies to redirect resources towards COVID-19 response efforts and support communities most affected by the pandemic.
3. Technology for Social Good - Opportunity for tech companies to prioritize social responsibility by creating products and initiatives that benefit society as a whole.
Industry Implications
1. Technology Industry - Tech companies can collaborate with charities and focus on social responsibility to create positive change through their products.
2. Charity Industry - Charity organizations can partner with tech companies to expand their reach and provide greater support to communities in need.
3. COVID-19 Response Industry - Opportunity to create innovative solutions to support communities most impacted by the pandemic and redirect resources towards COVID-19 response efforts.