Apple News recently added new audio features to the platform including audio stories, as well as a new podcast that will air daily. The platform indicates that approximately 20 audio stories will be produced weekly, and will feature professional voice acting to ensure the stories are easy to listen to. The daily podcast is named Appel News Today, where each weekday will feature another episode. Listeners can find the podcast through Apple podcasts, or the Audio section of Apple News.
Many readers are now also avid listeners, so investing in audio content will help to attract a broader audience. Additionally creating articles in audio formats allows people to consume the news while completing other tasks.
Audio News Article Formats
Apple News is Adding Audio Articles and Daily Podcast Episodes
Trend Themes
1. Audio Articles - Investing in audio content can attract a broader audience and cater to avid listeners.
2. Daily Podcasts - Producing daily podcast episodes provides a consistent and convenient way for listeners to stay engaged.
3. Multitask-friendly News Consumption - Creating articles in audio formats enables people to consume news while completing other tasks.
Industry Implications
1. Media and Publishing - Investing in audio articles and daily podcasts can enhance the content offering and audience reach of media and publishing companies.
2. Technology and Entertainment - With the growing popularity of audio content, technology and entertainment industries can explore innovative platforms and partnerships to deliver immersive audio experiences.
3. Digital Advertising - The rise of audio formats presents disruptive innovation opportunities for digital advertising, allowing brands to engage with audiences through targeted audio advertisements and sponsorships.