The tech blogosphere has been fascinated by this cleverly edited video by digital filmmaker Dennis Liu. Essentially it's a music video for the song Again and Again by The Bird and the Bee using all sorts of cool software, utilities and programs running on an Apple Mac Leopard operating system.
There is no explicit acknowledgment, but the video looks like a sneaky promo for Apple, illustrating the use of Capture, Photo Booth, iChat, iTunes & iTunes Store, Microsoft Word for Mac, Stickies, Photoshop CS3, iPhoto, Fast User Switching, Mac OSX Zoom Tip, Finder, Spotlight, Quicktime Player, Stacks, Quick Look, Desktop, Screensaver, Dashboard, Dashcode, Illustrator, Final Cut Pro, Exposé, Time Machine, iMovie, Spaces, Windows Media Player for Mac, Flip4Mac, Flash CS3, VLC Media Player, Shake, Mplayer, DVD Studio Pro, Real Player, iDVD, Color, Screenflow, Cinematize, Safari and many more!
Furthermore, a click on the YouTube video more info reveals a long list of links to all these featured programs, just in case you wanted to download them...
If you like the song, you can watch the original music video for again and again here.
What do you think, is this a (not so) stealth ad for Apple, just like the recent Levi's viral?
Sneaky Musical Promos
Apple Mac Music Video Ad
Trend Themes
1. Interactive Music Videos - Opportunity for artists and brands to create engaging and interactive promotional content through music videos.
2. Product Placement Advertising - Brands can explore subtle ways to showcase their products and services within creative content like music videos.
3. Software Showcase - Promotion of software and utility programs through visual demonstrations in music videos.
Industry Implications
1. Music and Entertainment - Artists and record labels can leverage music videos as a platform to connect with audiences and promote their music.
2. Technology and Software - Brands in the tech industry can explore partnerships and collaborations with artists to showcase their software and utility products.
3. Advertising and Marketing - Advertising agencies can incorporate product placement strategies in music videos to reach and engage target audiences.