The 2nd-generation Apple iPhone SE has been unveiled by the tech brand as its newest entry-level device that will provide consumers with a low-cost solution that doesn't skimp on power.
The smartphone is powered by the Apple A13 Bionic chip, which is the same processor found in the iPhone 11 Pro to make it an accessible device that can keep up with the brand's flagship solutions. The device features a 4.7-inch Retina HD display, a 12MP camera lens on the rear, a home button with Touch ID on the front, and an aluminum and glass enclosure that allows for wireless charging along with waterproof capabilities.
The 2nd-generation Apple iPhone SE is priced starting at $399 to make it ideal for consumers looking to upgrade their existing device, but who might not need the functions of the brand's flagship model.
Low-Cost Speedy Processor Smartphones
The New Apple iPhone SE is Powered by the A13 Bionic Chip
Trend Themes
1. Affordable High-performance Smartphones - Creating smartphones with powerful processors at a lower cost can disrupt the smartphone market and attract budget-conscious consumers.
2. Flagship Features in Entry-level Devices - Incorporating high-end features, such as top-of-the-line processors, in more affordable smartphones offers disruptive innovation opportunities for brands to cater to a wider consumer base.
3. Waterproof and Wireless Charging Capabilities - Combining waterproof and wireless charging capabilities in budget-friendly smartphones presents an opportunity to meet consumer demands for convenience and durability at an accessible price point.
Industry Implications
1. Smartphone Manufacturing - The trend towards affordable high-performance smartphones creates opportunities for smartphone manufacturers to tap into the budget-conscious market segment and boost sales.
2. Consumer Electronics - Incorporating flagship features in entry-level devices opens up possibilities for consumer electronics companies to expand their product portfolios and attract a broader range of customers.
3. Mobile Accessories - With the rise of smartphones with waterproof and wireless charging capabilities, the mobile accessories industry can seize the opportunity to develop and market compatible accessories, such as waterproof cases and wireless charging pads.