The Apparel Paris app is the latest fashion innovation created by the France based start-up The Innovation Company. Inspired by the wardrobe building computer program, seen in the iconic 90's film 'Clueless', this outfit-centered app helps consumers build day-to-day ensembles using clothing within their own closets.
The Apparel Paris app provides a wide range of basics to choose from, but also provides a camera feature that allows the user to snap a picture of any garment in their closet that is not already on the app. This innovation also serves as a helpful shopping aid. While on the hunt for new attire, this app provides insight on how a certain garment or colour may look on the user.
The Apparel Paris app is free for download in the iTunes app store and available worldwide.
Portable Outfit-Building Apps
The Apparel Paris App Puts Your Wardrobe in the Palm of Your Hand
Trend Themes
1. Outfit-building Apps - The rise of outfit-building apps that use AI and image recognition technology to help consumers create stylish ensembles.
2. Closet Organization - The trend of apps and platforms that assist users in organizing and managing their wardrobe, making it easier to create outfits.
3. Virtual Try-on - The increasing popularity of virtual try-on features in fashion apps, allowing users to see how clothes will look on them before making a purchase.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage outfit-building apps to provide personalized recommendations and offer a more interactive shopping experience.
2. App Development - The growing demand for outfit-building apps opens up opportunities for app developers to create innovative solutions with advanced features.
3. Image Recognition Technology - The use of image recognition technology in outfit-building apps presents opportunities for companies specializing in this field to offer their services to fashion brands.