Fear-Of-Missing-Out Apps

The 'Seen' App by Tarikh Korula Ensures You Never Miss Events Ever Again

Tarikh Korula is a New York-based entrepreneur and hacker. He is currently the co-founder and CEO of Mahaya, which launched its first product – the ‘Seen’ app. The currently Beta application is an engine that combines relevant photographs, videos of live events worldwide and displays them in the form of a timeline on ‘Seen.’ Through searching the Internet, ranking and organizing trending social media, the app provides an even more efficient and convenient way of accessing information instead of having to go through the trouble of searching for media from Facebook, YouTube, Flickr etc.

Korula uses social media giants like Twitter and Instagram to hone in on the biggest events that are currently happening in the world, including music festivals, concerts, conferences, fashion shows etc. This immediacy is especially crucial when dealing with live events and is optimized through tags, associated key words, titles and the employees at ‘Seen’ that help to better enhance the visibility and navigation throughout the social medium.
Trend Themes
1. Real-time Event Aggregation - The 'Seen' app is a prime example of real-time event aggregation, collecting and organizing relevant photographs and videos of live events worldwide.
2. Efficient Information Access - The 'Seen' app streamlines the process of accessing information by curating and ranking trending social media content from platforms like Facebook, YouTube, and Flickr.
3. Enhanced Event Visibility - Through tags, keywords, and employee assistance, 'Seen' optimizes the visibility and navigation of live events on social media.
Industry Implications
1. Event Technology - The event technology industry can leverage real-time event aggregation apps like 'Seen' to enhance the experience and accessibility of live events.
2. Social Media Platforms - 'Seen' presents a disruptive innovation opportunity for social media platforms to improve information access and organization for their users.
3. Digital Marketing - Digital marketers can utilize real-time event aggregation tools like the 'Seen' app to stay up-to-date on trending events and engage with their target audience more effectively.

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