A new range of unisex apothecary products is made available to consumers starting September 27th. The capsule presents the collaborative work of popular New York-based streetwear brand KITH and (MALIN + GOETZ).
The prices for the apothecary products range from $24 USD to $95 USD. The line includes hand and body wash, shampoo, conditioner, body lotion, and a candle. The aesthetic of the packaging, as well as the contents of it, have been strategically made to mimic the well-established KITH branding. (MALIN + GOETZ) embraced "glass, marble, and stainless steel," searching for ways to implement a curated "interplay between cool and warm that echoes the feeling of fall." Dubbed 'Vapor,' the unisex apothecary products carry notes of pink pepper, saffron, bergamot, iced currant, and more. Subtle hints of vanilla bean, birch, and charcoal accord can also be detected.
Photo Credits: (MALIN + GOETZ), KITH
Contemporary Unisex Apothecary Products
KITH and (MALIN + GOETZ) Collaborate on the Vapor Range
Trend Themes
1. Unisex Apothecary Products - Collaborations between fashion brands and apothecary companies offer opportunities for disruptive innovation in the beauty industry.
2. Strategic Packaging Design - Aesthetic packaging that aligns with a brand's identity has the potential to create a unique selling point and disrupt the packaging industry.
3. Scent Customization - Offering customizable scents in apothecary products can disrupt the fragrance industry and provide a personalized experience for consumers.
Industry Implications
1. Fashion - Fashion brands partnering with apothecary companies can disrupt the beauty and personal care industry.
2. Packaging - Collaborations between brands for strategic packaging design can disrupt the traditional packaging industry and create new opportunities for innovation.
3. Fragrance - Introducing customizable scents in apothecary products can disrupt the fragrance industry by offering unique and personalized fragrance experiences.