HIDDEN.NY has debuted a new outdoor collaboration in partnership with digital collective aplasticplant. The limited edition collection features two graphic T-shirt designs with HIDDEN.NY and APP co-branding across the heart and a "Hidden Plant" graphic on the rear. Playfully teased as "the best collab since Taco Bell and KFC," the HIDDEN.NY and APP collaboration aims to unite the fashion industry and foster organic relationships between designer and community.
"The hidden plant graphic stands as a symbol of the creativity and the immeasurable commitment put into developing our digital communities. Although it is intangible, it is the plant that we water the most," said a curator from aplasticplant.
The two-piece collection will be available online via HIDDEN PPF starting August 31 at 3 p.m. EST, and will be produced in limited quantities of 200 units for each design.
Co-Branded Graphic Plant Shirts
HIDDEN N.Y. Taps aplasticplant for a New T-Shirt Collaboration
Trend Themes
1. Co-branding Apparel - Businesses can disrupt fashion industry by collaborating with unexpected partners to create co-branded apparel.
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Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can disrupt their traditional business models by embracing co-branded apparel and limited edition drops.
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