In response to The New York Times that declares the Aperol Spritz "not a good drink," Brooklyn's The Springs bar is hosting a 'Rally for Aperol.' At the Palm Springs-themed bar, those who are passionate about the Aperol Spritz will come together for an evening to enjoy Aperol Spritzes and Aperol Slushies for $10—and those who show up to the event sporting orange colors will be eligible for a discount.
To delight fans of the aperitif even more, the first 50 people who order an Aperol drink at The Springs will also get a pair of Aperol-branded sunglasses.
The upcoming spring event promises to unite a variety of Aperol fans, which is fitting due to the fact that 2019 marks Aperol’s 100th anniversary and celebrations are in order.
Celebratory Aperitif Events
The Springs is Hosting a 'Rally for Aperol' in Defense of the Drink
Trend Themes
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Defense of Aperitif Drinks — Bars and restaurants are hosting events to defend and celebrate the Aperol Spritz drink, opening opportunities for marketing strategies to target passionate customers.
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Aperitif Themed Events — Aperol-themed events are expected to become a trend, creating opportunities for event organizers and marketers to capitalize on unique experiences.
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Branded Merchandise for Drinks — Giving away branded merchandise such as sunglasses along with drinks can increase brand awareness and stimulate demand for targeted products.
Industry Implications
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Beverage Industry — Beverage industry players can capitalize on the trend by releasing new products or creating events that promote aperitif drinks.
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Hospitality Industry — Restaurants and bars can create experiences tailored to passionate customers to increase brand loyalty and attract new customers.
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Marketing Industry — Marketers can identify passionate customers and target them with event promotion, branded merchandise, and targeted product releases.