Pattern-Motif Collaborative Menswear

A.P.C. SS18 Continues to Keep it Casual With New Capsule

The menswear label A.P.C. consistently delivers casual staples and its latest Spring/Summer 2018 collection does not stray from that concept. The Parisian brand offers a series of menswear essentials that center around a timeless idea. The everyday staples range from classic t-shirts, bomber jackets, button up shirts, long coats, denim jeans, long sleeve shirts, and chinos.

The latest A.P.C. Spring/Summer 2018 collection explores subtle patterns while easing into the warmer weather this year. There are appearances of check and houndstooth patterns on pieces such as mac coats and shirts. Notable items in the series include sweaters crafted with velvet fabrics. The Louis W. collaboration is also continued in this series with offerings of bomber jackets made from calfskin suede materials. The A.P.C. Spring/Summer 2018 series is available at select retailers including END.
Trend Themes
1. Subtle Pattern-motif Menswear - The A.P.C. Spring/Summer 2018 collection explores subtle patterns, offering disruptive innovation opportunities for incorporating unique patterns in menswear.
2. Casual Menswear Essentials - A.P.C. consistently delivers casual staples in its Spring/Summer 2018 collection, presenting disruptive innovation opportunities for creating comfortable yet stylish menswear essentials.
3. Fabric Collaborations - The A.P.C. Spring/Summer 2018 collection features collaborations such as the Louis W. collaboration, providing disruptive innovation opportunities for exploring unique partnerships and fabric choices in menswear.
Industry Implications
1. Fashion - The fashion industry can reference the A.P.C. Spring/Summer 2018 collection trends to identify disruptive innovation opportunities for incorporating subtle pattern-motif menswear and casual menswear essentials.
2. Retail - The retail industry can leverage the A.P.C. Spring/Summer 2018 collection trends to identify disruptive innovation opportunities in sourcing and offering unique collaborations and fabric choices in menswear.
3. Apparel Manufacturing - The apparel manufacturing industry can take inspiration from the A.P.C. Spring/Summer 2018 collection to explore disruptive innovation opportunities in integrating subtle patterns, casual essentials, and fabric collaborations into their manufacturing processes.

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