The Tyson Any’tizers Chicken Chips are a new frozen appetizer product for consumers to choose when looking for a snack or meal option that features an unexpected format and flavor. Made with antibiotic-free chicken, the chips contain 11 grams of protein per serving and come in three flavor options including Ranch, BBQ and Cheddar & Sour Cream. The chips come packaged in 55 per bag and are perfect for quickly preparing as a snack or an appetizer for consumers of all ages to enjoy.
The Tyson Any’tizers Chicken Chips were boasted by Marketing Director for Tyson Colleen Hall who said, "The lines between snacking and meals are blurring. Chicken Chips are a great option that can be enjoyed throughout the day and come in popular flavours that offer the perfect amount of crisp, inspired by chips, one of America’s longstanding favourite snacks."
Crispy Chip-Like Chicken Snacks
The Tyson Any’tizers Chicken Chips Come in Three Flavor Options
Trend Themes
1. Alternative Snacks - The popularity of unique format snacks like chicken chips presents an opportunity for companies to create alternative snacks with unexpected flavors and textures.
2. Protein-focused Foods - The high protein content of chicken chips highlights the potential for protein-focused foods and snacks to appeal to health-conscious consumers.
3. Blurring of Meal and Snack Categories - The blurring of the lines between snacking and meals presents an opportunity for companies to create products that can be consumed at any time of the day.
Industry Implications
1. Food & Beverage - The food and beverage industry can capitalize on the trend of chicken chips and develop new snacks and meal options with creative formats and flavors.
2. Poultry - The chicken industry can expand beyond traditional offerings by providing more innovative and unexpected products like chicken chips.
3. Health & Wellness - Companies in the health and wellness industry can create more protein-focused products like chicken chips that appeal to consumers looking for healthier snack options.