Clever and funny marketing always does the trick when it comes to promoting the use of prophylactics. The Manchester City Council has applied humor to a set of ads to create awareness for Manchester's 'Any Plans Tonight' website, a site that encourages the use of contraceptives and provides information about sexual health.
Developed by the council's in-house agency M.Four, the campaign for the Any Plans Tonight website comprise a few ads with clever tag lines. For instance, one poster features an illustrated guitar with two drums on either side of the guitar's neck, with the statement, "Whatever you do tonight, make sure you’re ready to rock."
According to Craig Green at M.Four, the campaign was meant to be "a bit cheeky, but not offensive; something teenagers would notice and talk about."
Cunning Contraceptive Campaigns
Manchester City Council Promotes 'Any Plans Tonight' Website
Trend Themes
1. Humorous Contraceptive Marketing - A trend towards humorous marketing to promote contraceptive use and sexual health awareness.
2. Innovative Sexual Health Campaigns - The use of clever and creative marketing to promote sexual health and contraception.
3. Localized Sexual Health Resources - The development of community-specific websites and resources to promote sexual health and contraception.
Industry Implications
1. Healthcare - Healthcare providers can utilize humorous marketing campaigns to promote sexual health and contraceptive use.
2. Advertising/marketing - Advertising and marketing companies can develop innovative campaigns to promote sexual health resources and contraceptive use.
3. Community Development - Communities can create localized websites and resources to promote sexual health and contraception, tailored to the specific needs of their residents.