The Antonio Marras Pre-Fall 2012 collection goes beyond the retro housewife theme for glamorous designs fit for grandmothers. Elegant and demure, there is nevertheless a boldness in color and pattern that only a woman comfortable in her own skin could wear. Of course, this line isn't necessarily made with grandmothers in mind, each piece and outfit can easily be worn by women generations younger. It is the use of a matronly wig and aging accents such as headscarves that really sets the tone.
The Antonio Marras Pre-Fall 2012 collection does, however, have a lot of vintage silhouettes thrown into the mix as well. From collarless jackets to quintessential cocktail dresses, each of these outfits beautiful blends the fashion from the 50s and 60s, which an older woman would naturally do herself.
Glam Grandmother Fashion
The Antonio Marras Pre-Fall 2012 Collection is Inspired by the 60s
Trend Themes
1. Glamorous Retro Fashion - Disruptive innovation opportunity: Create a line of retro-inspired clothing that combines elegance and boldness for women of all ages.
2. Age-inclusive Fashion - Disruptive innovation opportunity: Develop a collection of clothing that celebrates age diversity and empowers women of all generations.
3. Vintage Silhouettes - Disruptive innovation opportunity: Design modern clothing that incorporates classic vintage silhouettes to create a timeless and sophisticated look.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Introduce innovative designs and concepts that challenge traditional fashion norms and embrace age diversity.
2. Retail - Disruptive innovation opportunity: Create a unique shopping experience that caters to women of all ages, offering a wide range of chic and age-inclusive fashion.
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