In much of the U.S., seeing a man's thigh is reserved for the bedroom, but Antonio Azzuolo's Spring 2010 RTW menswear collection shows that we'll soon see it in the boardroom as well. Azzuolo's line features several well-tailored suits, many of which are paired with impeccable short shorts.
Check out more images of Antonio Azzuolo's Spring 2010 RTW line in the collection above, and men, get ready to show some thigh come spring!
Implications - Many male members within society find themselves investing large sums of money into bettering their image. Businesses that devote their efforts to tailoring to this particular group's needs and demands will likely experience successful results. Consumers wary of their appearance will likely invest in an organization committed to offering them the best in terms of style and quality.
Short Suiting Shorts
Antonio Azzuolo's Spring 2010 RTW Menswear Collection Shows Some Thigh
Trend Themes
1. Tailored Shorts - Opportunity for fashion brands to tap into the growing trend of tailored shorts for men, offering stylish and well-tailored options for the fashion-conscious consumer.
2. Casual Office Attire - Disruptive innovation opportunity for companies specializing in comfortable and stylish office wear, as the acceptance of short suits in the boardroom suggests a shift towards more casual work environments.
3. Image Enhancement - Businesses catering to individuals seeking to improve their appearance can capitalize on the trend of men investing in high-quality clothing to enhance their image.
Industry Implications
1. Fashion - Fashion brands can seize the opportunity to create and market tailored shorts as a trendy fashion staple for men.
2. Office Wear - Companies specializing in comfortable and stylish office wear can cater to the demand for more casual attire in the workplace.
3. Image Consulting - Image consulting services can provide guidance and support to individuals looking to enhance their appearance through fashionable clothing choices.