Antihero Skateboards works in collaboration with Vans on a capsule that celebrates four skateboarding icons -- the duo join to celebrate Tony Trujillo, John Cardiel, Jeff Grosso, and Christ Pfanner. Notably, the four icons share their favorite respective Cans Pro Skate iterations and the capsule elevates each one.
Cardiel highlights the Old Skool Pro sneakers, Pfanner gets an iteration of the iconic Slip-On Pros, Trujillo gets a special design of the TNT Advanced Prototype, and finally, Grosso gets a version of the Sk8-Mid Pro sneakers. All of the sneakers are complete with canvas and premium suede materials, as well as the signature Pro Skate performance technology. The footwear design is also complete with a custom Antihero graphic that features a pigeon emblem across the footbed. The sneakers are accompanied by a series of apparel including tees, a flannel shirt, and a fleece hoodie.
Skateboarders-Focused Footwear Designs
Vans and Antihero Skateboards Works with Four Skate Icons
Trend Themes
1. Skateboarding-focused Footwear Designs - Opportunity to create customized sneakers and apparel that celebrates skateboarding icons and incorporates performance technology.
2. Collaborative Capsule Collections - Opportunity to collaborate with influential brands to create limited edition collections that resonate with target audiences.
3. Incorporating Signature Graphics - Opportunity to incorporate custom graphics or emblems into footwear and apparel designs for added brand identity and personalization.
Industry Implications
1. Footwear - Opportunity for footwear brands to tap into the skateboarding market by creating specialized designs that appeal to skateboarders' needs and preferences.
2. Apparel - Opportunity for apparel brands to collaborate with skateboarding or streetwear brands to create unique capsule collections that resonate with consumers.
3. Skateboarding - Opportunity for skateboarding brands to partner with footwear and apparel companies to create exclusive products that cater to the skateboarding community.