Joining chains such as A&W and McDonald's, Wendy's will begin serving antibiotic-free chicken products at all of its restaurant locations. With a growing consumer demand for meat that is more natural and free of hormones, the move demonstrates Wendy's attempt to keep pace with changing consumer preferences.
As recent reports reveal, Wendy's is aiming to completely phase out the use of chicken raised with antibiotics by 2017. In terms of other meat products such as pork and beef, the chain will reveal its plans for procuring antibiotic-free alternatives in the coming year.
As the fifth-largest fast food chain in the US, Wendy's effort to serve antibiotic-free chicken products sets a new standard for other quick service and fast casual restaurants.
Antibiotic-Free Chicken Products
Wendy's Will Begin Phasing Out Chicken Raised with Antibiotics
Trend Themes
1. Antibiotic-free Chicken - Opportunity for food industry to develop antibiotic-free chicken products to meet growing consumer demand.
2. Changing Consumer Preferences - Opportunity for restaurants to keep pace with changing consumer preferences for natural, hormone-free meat.
3. Phasing Out Antibiotics - Opportunity for restaurants to phase out antibiotics in meat products and set new standards in the fast food industry.
Industry Implications
1. Food Industry - Opportunity for the food industry to develop and market antibiotic-free chicken products.
2. Restaurant Industry - Opportunity for restaurants to adapt to changing consumer preferences for natural and hormone-free meat.
3. Fast Food Industry - Opportunity for fast food chains to set new standards by phasing out antibiotics in meat products.