Albert Kriemler, the creative director of Akris, designed the Anouk Messenger bag to be functional and characterized by its elegance. The new bag is the latest addition to the Arkis Anouk family, which includes envelopes, day bags, and clutches.
The bag features an elongated shape and boasts an adaptable crossbody design. In addition, it boasts a signature trapezoid turn-lock, which is also seen on Akris' Ai shoulder bag design, thereby creating a fluid design concept throughout the collection. The Anouk Messenger is made from Cervo-structured Nappa leather. Consumers can purchase the bag in various colorways, including amber, caramel, taupe, pale rose, peacock, white, and black. Moreover, it is available in two sizes, little and medium.
Luxury Artistically-Inclined Bags
The Anouk Messenger Bag Boasts a Functional yet Aesthetic Design
Trend Themes
1. Functional Luxury Bags - There is an opportunity to create a line of luxury bags with an emphasis on both functionality and design aesthetic in the fashion industry.
2. Adaptable Crossbody Designs - Creating a collection of bags with interchangeable straps that can be converted from a crossbody to a clutch or backpack could fill a gap in the luxury accessory market.
3. Fluid Design Concepts - Designers can explore creating a collection of bags with a signature design element that seamlessly flows through the entire product range in the fashion industry.
Industry Implications
1. Fashion - There is an opportunity for luxury fashion companies to rebuild a messaging that centers around functionality, quality, and design aesthetics that are less focused on branding and status.
2. Leather Goods - Sustainable, high-quality materials like Cervo-structured Nappa leather and manufacturing techniques with less impact on the environment can differentiate luxury leather goods brands in the market.
3. Accessories - Luxury accessory brands can differentiate themselves by creating collections that can be mixed and matched to accessorize the lifestyles of their consumers.