Period tracking app Flo has introduced a new ‘Anonymous Mode’ that allows users to use the Flo app without their data being directly linked to their name, email address or IP address. The new feature directly responds to the controversial Roe v. Wade overturning in June 2022, which put many reproductive and human rights at risk. After the overturn, many users expressed discomfort and concern surrounding sensitive data collected by period tracking apps that may lead to prosecution for those who seek an abortion.
"The beauty of Anonymous Mode is that it makes it possible for users to still have the personalized experience and the insight based on the data that they’re providing but, at the end of the day, that that data cannot be tracked back to them," said Cath Everett, VP of Product at Flo.
Period-Focused Privacy Features
Period Tracking App Flo Introduces a New 'Anonymous Mode'
Trend Themes
1. Anonymous Period Tracking - Privacy-focused period tracking apps are generating new opportunities for anonymous data collection.
2. Reproductive Health Tech - The rise of reproductive health tech is prompting the need for privacy and data protection features.
3. Data Disassociation - Technology companies can explore new opportunities in dissociating user data from personal identification for a more secure experience.
Industry Implications
1. Health Tech - Health tech companies that prioritize user privacy and data protection can carve a competitive edge in a crowded market.
2. Legal Tech - As legislative changes continue to alter the legal landscape, legal tech companies can expand their offerings by addressing the privacy needs of individuals.
3. Finance Tech - Companies in the finance tech industry can explore data dissociation techniques to enhance their privacy features and protect sensitive financial information.