Danish model Anine Bing, who is also the founder and creative director of her self-named lingerie label, recently launched a series of new products, which were promoted with unretouched ads in order to celebrate women's real bodies.
Although the label still uses very slim and tall models in its ads, its decision to not Photoshop them is a step in the right direction. In addition, Anine Bing has stated that the label will be offering larger sizes for its lingerie so that it is more accessible and inclusive.
Included in the collection are a variety of delicate lace pieces which come in different cuts, styles and colors. All of the pieces in the collection are available for under $100, making it more affordable than many competing brands that offer similar styles.
Unretouched Lingerie Ads
Anine Bing's New Line is Being Promoted with Photoshop-Free Ads
Trend Themes
1. Unretouched Advertising - The trend of using unretouched ads in the fashion industry creates an opportunity for brands to promote body positivity and authenticity.
2. Size Inclusivity - The trend of offering larger sizes in lingerie brands presents an opportunity to tap into a more diverse customer base and cater to a wider range of body shapes.
3. Affordable Luxury - The trend of providing high-quality lingerie at affordable prices opens up a disruptive opportunity to challenge more expensive competing brands and reach price-conscious consumers.
Industry Implications
1. Fashion - The fashion industry can benefit from the trend of unretouched advertising by embracing more diverse representation and promoting body positivity.
2. Lingerie - The lingerie industry has an opportunity to capitalize on the trend of size inclusivity by expanding their size offerings and appealing to a wider customer base.
3. Retail - Retail industries can tap into the trend of affordable luxury by providing high-quality products at lower price points, attracting cost-conscious consumers.