For those looking to reduce their impact on the environment in their clothing purchases, Anián comes as a new way to get timeless and eco-friendly apparel. The brand was named after "a mythical passage meant to connect the West to the East" and encompasses the "search for the unknown."
The Anián collection is made using natural and recycled fibers. It's made locally in Canda and is focused on transparency. The brand is geared towards "slow fashion" with pieces that were designed to stand the test of time. The pieces boast classic silhouettes that are created to be layered for a sophisticated and elevated aesthetic.
You can purchase the collection online with prices starting at $40 CAD.
Timeless Eco-friendly Apparel
Anián is Made Locally in Canada Using Recycled and Natural Fabrics
Trend Themes
1. Sustainable Fashion - Disruptive innovation opportunity: Develop new clothing manufacturing techniques that prioritize the use of natural and recycled fibers.
2. Slow Fashion - Disruptive innovation opportunity: Create timeless and durable apparel pieces that can be layered for a sophisticated aesthetic.
3. Transparency - Disruptive innovation opportunity: Develop technologies or systems that enhance transparency in the fashion industry supply chain.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate sustainable fashion brands like Anián into retail stores to meet the growing demand for eco-friendly apparel.
2. Textile Manufacturing - Disruptive innovation opportunity: Invest in research and development to create sustainable textile manufacturing processes that use natural and recycled fibers.
3. E-commerce - Disruptive innovation opportunity: Develop online platforms that connect consumers with sustainable fashion brands, making eco-friendly fashion more accessible.