If you're looking for an excuse to get you to stop eating eggs or chicken from factory farms and start caring about where your food comes from, Animal Visuals has you covered.
Using computer graphics, Animal Visuals gives you a firsthand look into what it's like to be crammed into a chicken cage--with sound. Statistics about the egg industry are superimposed over the panoramic view, which you can adjust just as you would if you were viewing a virtual tour of, say, a hotel room.
The power of empathy is an incredibly strong one. I raised hens in my backyard growing up, and had to mute the sound after about five seconds.
Shocking POV PSAs
'Animal Visuals' Gives You a Bird's Eye View Into Egg Industry
Trend Themes
1. Empathy-driven Activism - Using immersive technology, like computer graphics and virtual tours, to create empathy and drive activism.
2. Transparent Food Supply Chains - Using technology to provide consumers with transparent and real-time information about the source and production methods of their food.
3. Educational Visual Storytelling - Using visual storytelling techniques to educate and create awareness about various industries and their impact on animals and the environment.
Industry Implications
1. Food Technology - Disruptive innovation opportunities in food technology can focus on creating more sustainable and ethical food production methods.
2. Virtual Reality - Virtual reality can be used to create immersive experiences that educate and inspire individuals to make more conscious choices about their food consumption.
3. Animal Welfare - Advancements in animal welfare can be made by using technology to expose the realities of factory farming and promote more ethical treatment of animals.