The agency future:headz created a mixture of dub sounds and animal voices called the Animal Dub Chorus (another ADC). The unconventional beat became a live animated greeting card for all the guests attending the Art Directors Club Awards in Berlin, Germany while they waited at the entrance of the event.
Future:headz used this guerrilla marketing promotion to inspire other creatives who were attending the event on April 25 2009.
Implications - If you can't find yourself lucky enough to attend this particular event, you can rest assured that live greeting cards will likely surface again, so be sure to be on the look out!
Living Greeting Cards
The Animal Dub Chorus Welcomes German Art Directors
Trend Themes
1. Live Greeting Cards - Brands and event organizers can explore incorporating live greeting cards to create unique, engaging experiences for attendees.
2. Guerrilla Marketing - Companies can leverage the power of guerrilla marketing to create memorable, buzz-worthy campaigns that leave a lasting impact on their target audience.
3. Mixing Sound and Animation - The combination of sound and animation can prove to be a disruptive innovation opportunity for creative agencies and content creators alike.
Industry Implications
1. Advertising and Marketing - Advertising and marketing industry professionals can explore the use of live greeting cards and guerrilla marketing tactics to elevate the impact of their campaigns.
2. Entertainment - The entertainment industry can leverage the trend of mixing sound and animation to create captivating, immersive experiences for audiences.
3. Animation and Design - The trend of live greeting cards presents a promising opportunity for animation and design professionals to push the boundaries of their craft and create unique, innovative content.