Taking a creative leap of faith, an agency titled Animal hired a variety of artists to collaborate on a project to make animal logos for the brand. The result was a very meta take on how the word animal can be personified through the use of visuals.
For example, Erik Svetoft decided to use a transparent camel to showcase its insides. However, instead of showing a hodgepodge of guts and gore, the artist creatively spelt out the word "animal" with the camel's digestive tract. It may sound gross, but the tasteful and cartoonish execution makes the design G-rated. Other animal logos include an extremely long and flexible bear creeping through the forest and a snake-pig hybrid that flies. The only guideline was that the logo must be kept in its original shape, hence the out-of-the-box results!
Meta Animal Logos
Agency Animal Invites Artists to Get Creative with its Brand
Trend Themes
1. Meta Branding - Brands can collaborate with artists to create unexpected and creative visual expressions of their identity.
2. Playful Logos - Companies can use fun and imaginative logo designs to stand out and appeal to younger audiences.
3. Transparent Messaging - Brands can use transparent and honest representations of their core values and identity to build trust with their audience.
Industry Implications
1. Graphic Design - Graphic design agencies can offer meta branding services to clients looking for innovative and unconventional solutions.
2. Marketing - Marketing teams can use playful logo designs to create engaging campaigns and increase brand awareness.
3. Branding - Brand strategists can explore transparent messaging to build brand authenticity and connect with consumers on a deeper level.