As Millennials shift away from mainstream libations like beer, brands are responding with new products like the Angry Orchard Pear cider that are a distinctly different kind of beverage to try out. The cider is crafted in the United States from a premium blend of culinary pears and apples to create a hard cider that is refreshing, somewhat fruity and perfectly sweet. This makes it a perfect alternative to beers and cocktails, while also offering cider fans a different option to pick up over traditional apple varieties.
The Angry Orchard Pear cider has a complex flavor that can be enjoyed with food or on its own, which makes it a great alternative to beer but also higher end libations such as wine.
Refreshing Blended Fruit Ciders
The Angry Orchard Pear Cider Contains a Blend of Apples and Pears
Trend Themes
1. Shifting Millennial Beverage Preferences - Opportunity to create unique and refreshing beverages that cater to Millennials' preference for non-mainstream options.
2. Crafting Blends for Unique Flavors - Opportunity to experiment with blending different fruits to create innovative and flavorful beverages.
3. Alternative to Mainstream Apple Ciders - Opportunity to offer consumers an alternative to traditional apple ciders by introducing unique fruit blends.
Industry Implications
1. Craft Beverage Industry - Craft beverage producers can capitalize on the shift in Millennial preferences by creating unique and refreshing fruit ciders.
2. Food and Beverage Industry - Restaurants and bars can offer the Angry Orchard Pear cider as an alternative to beer, appealing to customers looking for something different.
3. Alcoholic Beverage Industry - Alcoholic beverage manufacturers can explore fruit cider blends as a way to diversify their product offerings and attract a wider consumer base.