The Angry Birds Stella game has a whole new look and feel. Rovio announced that Angry Birds Stella is going to be the new game that is based on the extremely popular Angry Birds app that originally launched for iPhone and Android.
The new game is centred around a whole new set of characters, including the main character Stella. It will be about her and her friends trying to overcome the odds of having to save the world they are placed in. Rovio says this will be the next major brand identity for Angry Birds.
The widely popular game has been directed to space and has even been launched as a racing game. It seems as though Rovio is moving towards more hand-drawn animations like ones we have seen on Ubisoft's new Rayman series. Stella will be launched on multiple mobile devices around September/November. It will include apps, books, toys and animations highlighting the big ideas that Rovio has for the hugely successful franchise.
Female Focused Smartphone Games
The Angry Birds Stella Game is Perfect for Female Audiences
Trend Themes
1. Female-focused Smartphone Games - More companies can create games specifically designed for the female audience to create a space for female gamers to not feel excluded.
2. Expansion of Established Game Franchises - Game companies can develop new storylines and characters in established franchises to create fresh experiences for players.
3. Multimedia Franchise Launching - Expanding franchises into books, toys, and animations can create new revenue streams and increase brand awareness.
Industry Implications
1. Mobile Gaming Industry - Companies can market games specifically towards women in order to cater to a growing and underserved demographic.
2. Entertainment Industry - Expanding game franchises beyond the digital space can create a wider audience and more profitable business model.
3. Toy Industry - Games that are popular on mobile devices can be leveraged to create toy lines, allowing game developers to diversify revenue streams.