The Angry Birds franchise is one of the biggest mobile games of all time, and the Super Bowl is the biggest individual sporting event in the world, so it makes sense that the two would join forces for the newest 'Angry Birds Evolution' update. The game features new hats themed after NFL teams as well as NFL characters to face down in the strategy game.
The NFL update on Angry Birds Evolution changes aspects of the game to make them more similar to football, such as a scoreboard and a downs system instead of the typical number of turns that the game typically uses as its core mechanic.
Considering that Super Bowl LII is less than two weeks away, this is the perfect time for Angry Birds to collaborate with the NFL: when excitement is at its acme.
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'Angry Birds Evolution' Includes NFL Branding for Super Bowl LII
Trend Themes
1. Mobile Gaming Collaboration - The collaboration between Angry Birds and the NFL highlights the trend of mobile games teaming up with established brands for cross-promotion and increased user engagement.
2. Sports-themed Updates - Adding sports-themed elements to popular mobile games taps into the trend of incorporating real-world sporting events and branding to attract a wider audience and create a more immersive gaming experience.
3. Gamification of Sports - The inclusion of football-inspired mechanics and features in the Angry Birds Evolution update reflects the trend of gamifying sports, merging the worlds of gaming and athletics for a unique entertainment experience.
Industry Implications
1. Mobile Gaming - The collaboration between Angry Birds and the NFL presents opportunities for mobile gaming companies to leverage established brands and intellectual properties to expand their user base and drive revenue through increased in-app purchases.
2. Sports Entertainment - Introducing sports-themed updates in popular mobile games provides opportunities for the sports entertainment industry to enhance fan engagement and capitalize on the enthusiasm surrounding major sporting events like the Super Bowl.
3. Brand Partnerships and Licensing - The collaboration between Angry Birds and the NFL demonstrates the potential for businesses in the brand partnerships and licensing industry to create unique and mutually beneficial collaborations that capitalize on the popularity of both mobile gaming and sports.