The Saltmine has created a new look for the popular Australian drink Angostura Bitters. The new design stays true to the original bottle, but adds a much more typographic treatment. A lot of different fonts are used as well as a signature from the creator Dr J.G.B. Siegert.
The Angostura Bitters would be a great drink to have at a party if you want to avoid an awkward situation and look busy doing something. There is so much to read on that bottle!
Busy Bottle Packaging
The Bright Angostura Bitters Packaging Has a Lot to Say
Trend Themes
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Typography-driven Packaging — Opportunity for brands to use typography as a central design element in packaging to capture consumer attention and engagement.
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Signature Design — Potential for incorporating creator signatures in packaging design to enhance authenticity and brand storytelling.
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Information-loaded Packaging — Rise in demand for packaging that provides consumers with a wealth of information, enabling them to make informed purchasing decisions.
Industry Implications
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Beverage — Opportunity for beverage companies to utilize typography and signature design in their packaging to differentiate their products in a crowded market.
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Graphic Design — Potential for graphic designers to specialize in typography-driven packaging design, helping brands create visually impactful and engaging packaging.
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Consumer Goods — Growing need for consumer goods companies to prioritize informative packaging designs that provide consumers with relevant product information to drive purchasing decisions.