Angel Alejandro is an art director, graphic designer and digital artist based in Trujillo, Peru. His work has a diverse sense of variation, with past projects including detailed fantasy creations, colorful abstract works and carefully measured and simplistic posters. The latter of these themes is utilized in Angel Alejandro 'HELVETICA TYPOSTER' series.
The mostly monochrome pieces make use of the iconic Helvetica typography, celebrating the popular sans-serif typeface that has been used since the late 1950s. In order to pay tribute, Angel Alejandro features individual letters alone on posters, drawing attention to its dynamic shape and the minimalist ambiance that having it around creates. Other pieces show the typeface clustered onto windows, with a single accent of yellow being the only break from designs of black lettering.
Typeface-Celebrating Art
Angel Alejandro Payed Tribute to Helvetica with a Series of Posters
Trend Themes
1. Typography Art - The trend of celebrating typography as art provides opportunities for disruptive innovation in graphic design, art direction and digital art.
2. Minimalist Design - The trend of minimalist design in art and advertising provides opportunities for disruptive innovation in branding, packaging design and web design.
3. Retro Revival - The trend of bringing back vintage typography and design provides opportunities for disruptive innovation in fashion, interior design and photography.
Industry Implications
1. Graphic Design - The graphic design industry can benefit from the trend of typographic art by offering customized typography art for branding and advertising.
2. Art Direction - The art direction industry can incorporate typographic art into their projects, giving brands a unique and artistic touch.
3. Digital Art - The trend of typographic art presents opportunities for digital artists to showcase their creativity and expand their portfolio.