In 1982, Danish director Jørgen Leth directed a film called '66 Scenes From America' and in it, footage of 'Andy Warhol Eating a Hamburger' captured the attention of Fernando Machado — Burger King's Global Chief Marketing Officer. The video made its way to 2019 in the form of a Super Bowl ad from the beloved fast food establishment.
Burger King received permission to use the 'Andy Warhol Eating a Hamburger' footage by Warhol's foundation. The Super Bowl ad lasted about 45 minutes, while the full-length video — four minutes and 20 seconds, is available to audiences online.
Without a doubt, mixing the product — a Whopper, with such a culturally relevant and influential personality as Andy Warhol, will cause some stir. The ad was completed alongside marketing agency David Miami.
Pop Art-Inspired Burger Ads
Burger King's Super Bowl Ad Uses 'Andy Warhol Eating a Hamburger'
Trend Themes
1. Pop Art-inspired Marketing - The use of pop art-inspired visuals and iconic figures in advertising campaigns creates a disruptive innovation opportunity by attracting attention and generating buzz.
2. Nostalgia Advertising - Utilizing nostalgic elements from the past, such as iconic footage or cultural figures, in marketing campaigns offers a disruptive innovation opportunity by evoking pleasant memories and capturing the target audience's attention.
3. Long-form Ads - Creating longer advertisements, like Burger King's Super Bowl ad, provides a disruptive innovation opportunity to engage viewers on a deeper level and tell a more compelling brand story.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the use of pop art-inspired visuals and iconic figures in their advertising campaigns to create a unique and memorable brand image.
2. Marketing and Advertising - Marketing and advertising agencies can explore the use of nostalgic elements from the past in their campaigns to attract the attention of consumers and create a strong emotional connection.
3. Film and Entertainment - The film and entertainment industry can partner with brands to create long-form advertisements that leverage iconic footage and cultural figures to engage audiences and promote their products or services.