Model Andres Velencoso Segura brings the heat in this ad campaign for Trussardi 1911's fall accessories.
The campaign centers on Trussardi 1911's weekend travel bags, which appear in the gallery above in gold, black, camouflage, and plaid. It's hard not to notice Andres Velencoso Segura, however, especially when he's shirtless. Check out some other murse features from Trend Hunter's archives below.
Implications - Mens fashion is redefining what it means to look like a "man," especially when it comes to bags. Androgynous fashion is changing the style of packs by incorporating hints of femininity without losing the masculine aspects. The popularity of man bags doesn't imply that males are becoming feminine; it has just made them more likely to embrace a unisex style that brands are successfully promoting.
Decadent Murse Campaigns
Andres Velencoso Segura Gives Glam to Trussardi 1911 Bags
Trend Themes
1. Androgynous Fashion - Opportunity to create and promote bags that merge feminine and masculine elements, appealing to a wider range of consumers.
2. Unisex Style - Opportunity to design bags that can be embraced by both men and women, catering to a growing demand for gender-neutral fashion.
3. Redefining Masculinity - Opportunity to challenge traditional notions of masculinity by promoting bags as a fashionable and practical accessory for men.
Industry Implications
1. Fashion - Fashion brands can explore new designs and marketing strategies to capitalize on the growing trend of androgynous fashion and unisex style in bags.
2. Retail - Retailers can offer a diverse range of bag options that appeal to both men and women, tapping into the demand for gender-neutral fashion.
3. Marketing - Marketing agencies can help brands redefine masculinity and promote the idea of bags as a stylish and inclusive accessory for men.