Artist Anderson Bluu works in collaboration with Diadora on a collection of footwear designs that are inspired by wine. The pack features two silhouettes including the N.9002 and the Maverick, each one influenced by a different wine. The Maverick is inspired by Chardonnay and the N.9002 is inspired by a Cabernet.
The main idea behind the pack is to bring the parallels of collection of sneakers and wine in one place. The Maverick shoe is detailed with soft green hues in a suede materials as a nod to green grape skin used to create the white wine. Light yellow details the rest of the shoe and the N.9002 is seen in rich blue as a nod to the dark navy grapes.
Wine-Inspired Footwear Collection
Anderson Bluu Joins Diadora on a Two-Piece Sneaker Capsule
Trend Themes
1. Wine-inspired Footwear - The trend of creating clothing and other fashion items inspired by wine creates opportunities for fashion brands to target a new audience.
2. Collaboration - The trend of collaborating with artists and designers to create unique product collections provides opportunities for companies to stand out in a crowded marketplace.
3. Product Pairing - The trend of pairing different products together, such as wine and footwear, provides opportunities for companies to create unique and memorable experiences for consumers.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of creating wine-inspired clothing and accessories.
2. Footwear - The footwear industry can take advantage of the trend of collaborating with artists and designers to create unique and eye-catching collections.
3. Wine - The wine industry can explore new marketing opportunities by partnering with fashion and footwear companies to create unique product pairings.