Japanese outerwear brand and wander works in collaboration with Salomon once again and this time, the duo launch a collection made for the Spring/Summer 2021 season. This collection marks the fourth time that the two brands are joining forces.
The two turn their attention to two specific silhouettes for the season, including the Speedcross and the Crosshike shoes. The first in the range is the SALOMON CROSSHIKE CSWP -- it is a grippy shoe designed for hiking purposes. It rests on top of an outsole that delivers maximum grip and has taping lined to reflect for more visibility. The upper is made from mesh materials and comfortable fits like a sock. The second shoe is made for running and features the same reflective taping.
Seasonally Appropriate Collaborative Footwear
and wander Joins Salomon Once Again for SS21
Trend Themes
1. Collaborative Footwear - Opportunity for brands to collaborate on footwear collections for different seasons.
2. Seasonal Collections - Opportunity for brands to create seasonal collections for specific activities, such as hiking and running.
3. Functional Design - Opportunity for brands to focus on creating footwear with functional design elements, such as maximum grip and reflective taping.
Industry Implications
1. Outdoor Apparel - Opportunity for outdoor apparel brands to collaborate with shoe brands and create functional footwear for outdoor activities.
2. Athletic Apparel - Opportunity for athletic apparel brands to create seasonal collections for specific athletic activities, such as running and hiking.
3. Footwear - Opportunity for footwear brands to focus on creating designs with functional elements, such as maximum grip and reflective materials, for outdoor and athletic activities.