Iconic designer Jil Sander recently teamed up with artist Amy Kao when creating this vivid Printed Crew Neck T-shirt. The t-shirt, featured in the designer's Spring/Summer 2014 line, takes inspiration from urban street art that is translated through Kao's abstract and color-infused floral graphics.
Resembling free-flowing organic elements, Kao's artful flower creations are showcased using red, yellow, orange, pink and black strokes. The artist's unique and colorful forms are displayed atop a bold white backdrop that allows them to pop and catch one's eye.
When transferred to fabric, the final result is a visually vivid textile print, perfect for a men's statement tee. While Jil Sander's recent return to her private label has been focused on minimalism, this embrace of color and print is a nod to the brand's predecessor Raf Simons, known for re-branded the monochromatic fashion house with his injection of print and color.
Abstract Graffiti Garments
The Jil Sander Printed Crew Neck T-Shirt by Artist Amy Kao
Trend Themes
1. Abstract Floral Graphics - Incorporate colorful and abstract floral graphics into fashion designs to catch the eye of consumers.
2. Art-meets-fashion Collaborations - Partnering with artists to create unique and visually arresting designs can bring a new level of creativity and interest to fashion collections.
3. Embracing Color and Print - Departing from a heritage of minimalism and incorporating bold prints and colors can give a fashion brand a fresh and dynamic feel.
Industry Implications
1. Fashion - Collaborating with artists and integrating abstract graphics and bold color into apparel designs can enhance brand appeal and attract customers.
2. Graphic Design - Creating colorful and organic designs that can be translated onto garments presents an opportunity for graphic designers to expand their portfolio and reach new mediums.
3. Advertising and Marketing - Utilizing artist collaborations and visually bold designs in advertising campaigns can bring attention to fashion brands and differentiate them from competitors.