The Amour collection is a collaborative series between Swedish-born French graffiti artist Andé Saraiva and the Danish homeware brand Vipp. The collection features a colorful and playful street art design on sleek and sophisticated homeware products such as furniture and home decor.
Saraiva's iconic pink-swathed cartoonish figures decorate Vipp's products to create a limited-edition kitchen island and pedal bin. Both items were reimagined using Saraiva's signature graffiti style. The collection is conceived as a celebration of love, which often takes place in a kitchen among family and friends. Saraiva's design uses the color pink, which is often associated with love and tenderness. The collection aims to inject a generous dose of playfulness into conventional spaces.
Graffiti-Painted Homeware Products
André Saraiva and Vipp Collaborated for the Amour Collection
Trend Themes
1. Graffiti Homeware Trend - The rising popularity of graffiti-inspired homeware products presents an opportunity for homeware companies to collaborate with artists and create new lines of edgy and unique products.
2. Street Art Design Trend - The street art design trend in homeware provides opportunities for artists to showcase their creativity in an unconventional way and collaborate with established homeware brands for wider audience reach.
3. Limited Edition Homeware Trend - The limited-edition collaboration between artist and homeware brand is a trend that allows companies to appeal to collectors and inject exclusivity into their product lines.
Industry Implications
1. Homeware Industry - Established homeware brands can innovate by collaborating with artists to create unique products while up-and-coming homeware brands can tap into the trend by being the go-to-shop for trendy home decor.
2. Art Industry - The graffiti homeware trend presents an opportunity for graffiti artists to showcase their work on different mediums, expand their portfolio, and work with established brands.
3. Collectibles Industry - The limited-edition graffiti homeware trend presents an opportunity for the collectibles industry to expand their range of items and appeal to a new audience of homeware and street art enthusiasts.